Press Release

Cherry-Roubaix Cruiser Classic Delivers Old Town Relay Fun… and Pie?

TRAVERSE CITY, MI, July 29, 2011 — Three days of excitement surround 4th Annual Cherry-Roubaix events and culminate with the Michigan Bike Race Association and USA Cycling 2011 State Road Race Championship, but lighthearted antics of Cruiser Classic teams on August 13 ensure fun for its late afternoon Old Town audience and participants of all shapes and sizes. 4th Annual Cherry-Roubaix, presented August 12-14 by Garan, Lucow, Miller, P.C. delivers fun for all ages on August 13 when the hilarious Cruiser Classic, consisting of 4-person relay teams working together, pass cherry pies on their cruiser bikes to compete for Cherry-Roubaix awards. Prize-winners often represent a team with a theme, such as one of this year’s entries, the “Pie-nstein’s” of Grand Traverse Pie Company.

“We at GT Pie Co. have formed a relationship with a new cycling club here in town, Einstein Racing,” explains Mike Busley, co-founder of Grand Traverse Pie Co. ”They are a group of great young guys and gals who not only race but generally promote getting out and riding a bike. We have teamed with them to create our GT Pie Co. Pie Ride which is a family fun ride every Wednesday night all summer, leaving from our downtown Traverse City GT Pie Co. and riding for about an hour up the bay and into Leelanau County. The reward for this is a free slice of pie when you return. Lots of fun for all. So we will be in full Einstein costume for the Cruiser Classic…riding for pie!”

Cruiser Classic events of years past have delivered solid silliness in its fun-filled, costume extravaganza. The fun begins at 4:35 pm, and 15 teams (4 persons per team) assemble on the Old Town Crit course and race a relay of 4 total laps on cruiser bikes. Each bike is required to have a basket, and Cruiser Classic sponsor Jolly Pumpkin provides baskets at the start.

Speaking of pie, NEW to Cherry-Roubaix this year is the Cherry-Roubaix Pie created by Grand Traverse Pie Company for Cherry-Roubaix. In a one-of-a-kind recipe developed especially for Cherry-Roubaix, the flavors of cherry, blueberry and peach satisfy pie lovers in this signature treat. Pies are available August 10-14 in Grand Traverse Pie Co. Traverse City stores, and $5 of each pie sold will be donated to Grand Traverse Children’s Advocacy Center, a new entity dedicated to ending child sexual and physical abuse in the Traverse area community.

Register, view past photos and learn details about the 4th Annual Cherry-Roubaix Cruiser Classic here: http://www.cherry-roubaix.com/cruiser_classic.php.

The three day Cherry-Roubaix in the shoreline beach communities of Traverse City, Old Mission Peninsula and Leelanau County continues to gain momentum and national attention as a cycling destination and family vacation value. The 4th Annual Cherry-Roubaix, August 12-14 in Traverse City, includes Downtown Sprints, a Charity Ride from downtown Traverse City out Old Mission Peninsula to benefit Munson Women’s Cancer Fund, Old Town Criterium, Kids Fun Ride, Cruiser Classic and the State Championship Road Race in adjacent Leelanau Peninsula. Cherry-Roubaix is also the proud anchor event of the Third Coast Bike Festival.

Find maps, registration information, a downloadable media kit and Cherry-Roubaix updates at http://www.cherry-roubaix.com or call John Sohacki, Event Director at 231-342-2003, email: john@cherry- roubaix.com. Be a part of the Cherry-Roubaix discussion and LIKE us on Facebook: www.facebook.com/cherryroubaix.

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Love the Tour de France? Cherry-Roubaix Improves Michigan State Cycling Championship Course to Best Satisfy Participants, Fans and Family Spectators

TRAVERSE CITY, MI, July 20, 2011 — In a grand finale powered by the Michigan Bike Race Association in conjunction with USA Cycling, Inc., the 4th Annual Cherry-Roubaix, presented August 12-14 by Garan, Lucow, Miller, P.C. delivers fresh excitement and downtown curb appeal on August 14 for participants and spectators in a recently announced, improved 2011 State Road Race Championship course. Improvements still include much of the original course which served as the state road race in the 1980s. View the details and current Michigan State Road Race Championship course here: http://www.cherry-roubaix.com/road_race.php.

Racer benefits of the improved Michigan State Road Race Championship course include a longer 15.5 mile loop and the addition of Sullivan Road with its long, gradual climb and a kick at the top. Of course, the ease for spectators to view and support the racers gives the State Road Race Championship another great advantage.

"The conveniences that go along with a downtown Cedar start and finish will really be great for fans of elite cycling to feel the energy and action of quality competition in Leelanau County. Cherry-Roubaix delivers the local single-day version of the Tour de France right here in our own Michigan backyard," offers Traverse City cyclist and family man Jimmy McKenna. "Locally we have two teams that will be racing, Einstein racing and Hagerty, who hopefully both will do well with local support. Michigan families are excited see our own Tour de France!‖

Cherry-Roubaix Board Member and Media Director, Tim Barrons, agrees. ―Another bonus in bringing the State Road Race Championship to such an accessible setting is that whole families – school kids to grandparents - enjoy country town conveniences of shops and friendly shop-owners to charm and feed spectators and offer a place to cool off. In addition, the racers will get to experience more audience support throughout their championship challenge. It’s a real win-win for both contenders and spectators.‖

State Championship jersey

NEW to the Michigan State Road Race Championship is the State Championship jersey (pictured above) introduced this year by Cherry-Roubaix. Only winners of State Championship categories will earn a Michigan State Road Race Championship jersey along with their championship bragging rights. Details about the Michigan State Road Race Championship as part of Cherry-Roubaix will be available and updated regularly on the Cherry-Roubaix web site: http://www.cherry-roubaix.com/road_race.php

Find maps, registration information, a downloadable media kit and Cherry-Roubaix updates at http://www.cherry-roubaix.com or call John Sohacki, Event Director at 231-342-2003, email: john@cherry-roubaix.com. Be a part of the Cherry-Roubaix discussion and LIKE us on Facebook: www.facebook.com/cherryroubaix.

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Cherry-Roubaix Resort Hometown Carves Family Vacation Value Into Michigan State Cycling Championship

TRAVERSE CITY, MI — Cherry-Roubaix, presented by Garan Lucow Miller, P.C. doubles the excitement and value for participants and families when the 4th Annual Cherry-Roubaix delivers the State Road Race Championship race for 2011 and 2012 by the Michigan Bike Race Association in conjunction with USA Cycling, Inc.

"We are very excited to have awarded the state championship road race to the Cherry-Roubaix event," said Joe Lekovish, director of the Michigan Bicycle Racing Association. "The Cherry-Roubaix has continued to grow into a popular event in Traverse City and the surrounding area, and now, to have the Michigan State Road Race Championships as part of this event brings it to another level.”

The Grand Traverse area is a popular cycling destination as well as an amazing place for vacation value. All ages find opportunities to participate or take a break from fast-paced Cherry-Roubaix action. Relax on miles of pristine beaches, take a wine tour across Leelanau or Old Mission Peninsula, enjoy time at a ball game, climb the sand dunes or unwind in a charming movie theater after spending a few hours shopping and dining in quaint downtown Traverse City.

Professional and father of two, David Couch of Grand Rapids agrees. “My family and I attended and participated in the Traverse City Cherry-Roubaix weekend festivities for the first time in 2010. As soon as the date for 2011 was announced, we made our reservations to return again. What a wonderful event for all. Our fun began on Friday night watching the racers compete in a sprint event and then continued throughout the weekend as we saw the Charity Ride embark from our hotel on Saturday morning and then cheered on the Criterium racers on Saturday afternoon. Our two sons, ages 8 and 6, also participated in the Kids Fun Ride and had a blast especially loving that the announcers who were calling the Criterium races announced the kids races as well, making them feel like pro racers. The location of the events in the immediate downtown area also made is so easy to enjoy the restaurants, shops, and other events that Traverse City has to offer.”

Cherry-Roubaix series is a three-day weekend event. The State Championship Road Race is on Sunday, August 14. The championship course begins and ends high atop Sugarloaf Resort in Cedar, Michigan.

The weekend begins with evening Sprints on Friday, August 12 at Traverse City’s Friday Night Live, and the excitement continues on Saturday, August 13 with a rip-roaring full day of cycling. Early morning cyclists of all levels may participate in the Cherry-Roubaix Charity Ride to Benefit Munson Women’s Cancer Fund followed by the high-energy Cherry-Roubaix Old Town Criterium. The criterium thrills spectators as racers explode into a one-mile course through the streets of Traverse City. Simultaneously with the Old Town Crit, the Kids Fun Ride and Cruiser Classic mix up the action for all to enjoy.

The weekend crescendos in Leelanau County on Sunday, August 14 at the launch of the Michigan State Road Race Championship, the demanding race to determine the best of the best in Michigan. Hills and turns of the of the old 1980’s State Road Race course unforgivingly challenge and test racers from around the state. Three days of Cherry-Roubaix events across the resort landscape of the Traverse City area satisfy cycling fans of all ages, from families looking for a fun, northern Michigan getaway to die-hard professional and amateur racers seeking incredible races in a supportive cycling community.

Find maps, a downloadable media kit and Cherry-Roubaix information at http://www.cherry-roubaix.com or call John Sohacki, Event Director at 231-342-2003, email: john@cherry-roubaix.com.

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Cherry-Roubaix is awarded the Michigan State Road Race
Championship for 2011 and 2012

TRAVERSE CITY, MI — Cherry-Roubaix, presented by Garan Lucow Miller, P.C, is thrilled to announce that the 4th Annual Cherry-Roubaix is designated as the State Road Race Championship race for 2011 by the Michigan Bike Race Association in conjunction with USA Cycling, Inc.

"We are very excited to have awarded the state championship road race to the Cherry-Roubaix event," said Joe Lekovish, director of the Michigan Bicycle Racing Association. "The Cherry-Roubaix has continued to grow into a popular event inTraverse City and the surrounding area, and now, to have the Michigan State Road Race Championships as part of this event, brings it to another level.

Cherry-Roubaix series is a three-day weekend event. The State Championship Road Race is on Sunday, August 14th. The championship course begins and ends high atop Sugarloaf Resort in Cedar, Michigan.

The weekend begins with evening Sprints on Friday, August 12th at Traverse City’s Friday Night Live; the excitement continues on Saturday, August 13th with a rip-roaring full day of cycling. Early morning cyclists of all levels may participate in the Cherry-Roubaix Charity Ride benefiting the Munson Healthcare Women’s Cancer Fund. At noon the Cherry-Roubaix Old Town Criterium will explode into action. The criterium is a spectators delight as racers careen around a one mile course through the streets of Traverse City while other fun events such as the Kids Ride and Cruiser Classic get mixed in for all to enjoy.

Ultimately on Sunday, August 14th, the weekend comes to a crescendo in Leelanau County as the whistle begins the Michigan State Road Race Championship. This demanding race determines the best of the best in Michigan. The hills and turns of the of the old 1980’s State Road Race course are unforgettable and challenging and as such, is being brought back to host and test racers from around the state. Cherry-Roubaix is truly an event for everyone; professional and amateur racers, cycling enthusiasts, volunteers and fans of all ages.

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Garan Lucow Miller, P.C., title sponsor of the Cherry-Roubaix bicycle race in Traverse City, Michigan, is pleased to announce that Cherry-Roubaix will host the Michigan State Road Race Championship in 2011 and 2012.

Cherry-Roubaix is actually a series of bicycle races, taking place over a three day period. The first day is devoted to a sprints competition in downtown Traverse City; the second day to criterium races, also in downtown Traverse City; and the third day is dedicated to a road race, which in 2011 and 2012 will crown the Michigan State Champion. The 2011 races are scheduled to take place on August 12, 13 and 14, 2011, and will also kick off Traverse City's annual Third Coast Bicycle Festival and a charity ride benefitting the Munson Healthcare WomenÕs Cancer Fund.

"We're very excited at the opportunity to do this for the community," says Peter Worden, a senior partner with Garan Lucow Miller, P.C. who works out of the Firm's Traverse City office and oversees its involvement in the Cherry-Roubaix race. ÒThis event brings a lot of people to town and brings business to the area hotels, shops and restaurants. And being involved in a state-wide event really gives us a chance to showcase our regional presence as a law firm, with offices throughout the state and now in Indiana."

If you have any questions about Cherry-Roubaix and Garan Lucow Miller, P.C.'s involvement in it, please contact Peter Worden at the Firm's Traverse City office, (231)941- 1611 or via email at Pworden@GaranLucow.com.

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The Cherry-Roubaix Criterium and Road Race series is back!

TRAVERSE CITY, Mich. – 3RD ANNUAL 2010 CHERRY-ROUBAIX BIKE RACE SERIES Presented by Garan Lucow & Miller PC

This year the events will offer over $19,000 in cash and prizes! The series runs from Friday, August 27th thru Sunday, August 29th.

Two new events will be offered this year. Kicking off the weekend, will be the Downtown Sprints, the evening of Friday, August 27th. This race will display the fast and furious riders as they sprint right through downtown for one city block during Friday Night Live. The finish line is on Front Street and the racers will be competing to win two big screen TV’s donated by Max’s Service. There will also be a Fixed Gear category which will put these riders in contention to win a brand new “Specialized Roll” fixed gear bike donated by McLain’s Cycle and Specialized.

Cherry-Roubaix is also introducing the first annual Charity Ride on the azure ensconced Old Mission Peninsula. The Munson Women’s Cancer Fund will be the focus for this year’s ride which will be held on Saturday, August 28th and will start at the Park Place Hotel. This will be a “friendly” ride that offers all levels of cyclists the opportunity to participate in a dedicated route of 20 or 40 miles. Riders will enjoy the beautiful scenery of Old Mission. All riders will be lured to take respite under the pines on stately veranda of the Bowers Harbor Inn. Jolly Pumpkin will offer breakfast treats at this historic setting. This ride starts early Saturday morning at the Park Place Hotel and will finish in time to watch the start of the criterium. The goals of the Charity Ride are to promote a fun riding environment and most importantly raising money for a great cause.

The Criterium Race at noon on Saturday, August 28th, will put riders on a closed course that will twist through the city streets and neighborhoods of Old Town Traverse City. This event is the perfect spectator sport as it offers a front seat to watch the cyclists roar by in close range. The excitement comes with watching the technical abilities of the riders as they sprint for prizes and fly around tight corners. . Also this year, during the criterium, Cherry-Roubaix will be offering the Kids Fun Ride as well as the Commuter Classic Relay. The Kids Fun Ride will start at 3:15 pm and registration is free. Children must be registered by 2 pm on Saturday, August 28th. This ride offers children a healthy way to have fun and promote cycling for future races. The hilarious Cruiser Classic will consist of 4 person relay teams working together, passing cherry pies on their cruiser bikes, to win the first place prize often in costume or on a themed team!.

Closing out the weekend at 8:30am Sunday, August 29th is the Cherry-Roubaix Road Race. Start-finish line is high atop Sugar Loaf Resort and will take racers through the same gear-shifting, lung-splitting, quad burning, 12-mile (loop course) used for the Michigan State Road Race in the late 1980’s. This course winds through the most scenic and thrilling portions of Leelanau.

For more information on details of this event whether you plan to spectate, volunteer, or participate please visit www.cherry-roubaix.com. Contact: McLain Cycle (231) 941-8855.

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